Two young women near a vintage Porsche car; one is sitting on the ground leaning against the car, the other is lying down on the pavement with eyes closed, resting her head on a pillow.

01 Mission

Mr Wiff is on a mission to reinvigorate the everyday car air freshener. We craft all of our fragrances with intention, designed in Grasse France our scents allow our customers to relive special moments every time they step into their vehicle. By infusing each fragrance with personal significance, we aim to redefine the role of car air fresheners from mere deodorizers to a meaningful partner on your journey.

Mr Wiff is committed to celebrating individuality and personal expression through scent, offering a unique and customisable approach to car fragrance. Our vision is to enhance the driving experience by creating scents made with love.

Mr Wiff is dedicated to creating a healthier planet, and reinforcing sustainability where possible. All of our product formulations are created with cruelty-free ingredients. Our fragrances are fully IFRA approved, guaranteeing safety. We also source all of our materials from sustainable forests.

02 eco conscious & Cruelty free

Three women inside a pink vintage car, with the woman in the middle resting her arm on the window and the woman on the right holding the steering wheel.

03 Commitment to quality

We work with professional suppliers and specialist partners in Europe who operate under strict quality control processes.

We prioritise considered formulation, sustainable compliance-led development over volume or speed.

04 LOCALLY DESIGNED

Our designs are created in collaboration with a Wellington-based artist, and our fragrances are designed here in Aotearoa, before manufacturing in Grasse France. We work closely with other small, independent businesses throughout our process, supporting local expertise at every stage.